The Etruscan city of Populonia was named for one of its gods Fufluns. There is little known about the Etruscan civilization. Much has been understood because of the coinage produced there. Etruria is located in what is now modern Tuscany, western Umbria and northern Lazio. Prior to the rise of Rome, the area of Etruria was a prosperous one with its own distinct language and culture. A series of battles called the Roman-Etruscan Wars lasted for hundreds of years from the 8th century BC until roughly 280 BC. Eventually the Etruscan population merged completely with the conquering Romans. The Etruscan language lasted another 300 years even after its consolidation with Rome. This coin was struck just previous to the end of Etrurian culture as it was known.