While some denarii were clearly intended to glorify Rome, this particular type was clearly intended to promote the Gens Thoria above all else. The aggressively charging bull is thought to be a punning allusion to the moneyer's name, Thorius, which is related to an archaic spelling of Taurus. In fact, it is thought that the family used the bull as a family badge prior to this. It also depicts a bust of Juno Sospita wearing a goat skin headdress on the obverse.  Her cult, based in Balbus’s home city of Lanuvium, was dedicated to protecting newly married and pregnant women.